before - Roar Music Academy

Roar had achieved success with its school—boasting multiple teachers, hundreds of students, and an impressive exam pass rate. However, having reached a plateau, the organization remained eager for further growth. Despite past accomplishments, the team was committed to exploring new avenues and strategies to propel the school to new heights and continue its upward trajectory.

Before - Location

The location presented an opportunity to enhance our retail presence significantly, with the aim of boosting both shop sales and student enrolment. To realize this vision, we recognized the need for a substantial shop refit, re-evaluating entry points, and revising staff working hours. The strategic approach was to create a more dynamic and customer-centric experience.

before - shop front

Mark, the business owner, leveraged his understanding of what was effective. The objective was to align the branding with the parent-friendly ethos of the DeRosa brand. This involved a collaborative effort to refine the stock profile and conceptualize an overall design strategy that would appeal to the target audience.

before - retail area

The internal retail area underwent a comprehensive redesign to seamlessly integrate a new and exciting stock profile. The focus of the redesign was to create a parent-friendly space, fostering a musical environment that resonated with a welcoming ambiance.

WHY FRANCHISE?

"Plugging in to the DeRosa network has brought a month on month increase in revenue and renewed my vigour as well as the whole team. " - Mark Owner and Founder of Roar Music Academy

The DeRosa Music Kent Franchise

Shop Front

To create an inviting entry for the new store, we opted for a fresh approach, steering clear of the traditional red and black colors. Instead, we embraced a pristine white fascia. This not only imparted a sense of cleanliness and warmth but also ensured that our shop distinguished itself prominently within the parade.

Re-Branding ...

The Roar Music Academy proudly adopted the tagline "hear me roar." Recognizing its resonance, we seamlessly incorporated it into the identity of DeRosa Music Academy. This strategic decision not only aligned with our brand ethos but also proved beneficial for maintaining strong SEO positioning in Google Business Listings and generic Google searches.

Passing Trade...

Gaining visibility amidst the daily flow of hundreds of passing cars was crucial for us. Our philosophy revolves around a symbiotic relationship between the retail and school aspects of our business. We see the retail component as a pivotal gateway to the school, and conversely, the school plays a vital role in supporting the retail segment. This interconnected strategy ensures that both facets thrive harmoniously.

Shop Design...

Given the constraints of a small retail space, meticulous planning went into the store layout. We initiated the process with a digital design, but as the work unfolded, the layout evolved to optimize the available space. To keep passersby engaged and informed about our progress, we presented them with a QR code. This digital gateway allowed them to stay updated on our journey and anticipate our grand opening, set for September 2022.

Reception...

Recognizing that the reception area serves as the customers' initial experience, we strategically incorporated a large media screen to add an extra dimension of space to the shop. This not only expanded the physical environment but also provided an opportunity to contribute to the overall welcoming atmosphere.

Stock Profile...

We carefully created our stock profile to align with the specific needs of learners and the budget considerations of parents. Through strategic partnerships, we created a musical environment that encompassed a diverse range of instruments, including electric and acoustic guitars, pianos, digital drums, brass and woodwind instruments. Additionally, our selection extended to exam music essentials and a comprehensive array of accessories.

Social Media...

To connect with our audience and communicate our identity and offerings, we embraced social media as a powerful tool. Our marketing strategy was finely tuned to resonate with local families and various community groups. Our vision was clear: to foster the development of future musicians and support them as they embarked on their musical journey. Central to this vision was the acknowledgment of the crucial role parents play in this process.

Learn to Play Open Days...

To provide a hands-on experience and assist children and their parents in making informed decisions about their musical journey, we introduced "Learn to Play Days." These sessions offered taster opportunities for children to explore different instruments in a perfect and inspirational musical environment.

teaching Areas...

In our teaching studios, we've prioritized the integration of industry-standard equipment alongside media screens. The entrance to these studios showcases inspirational artists, creating an immersive and motivating environment for students.

Pupil Hall of Fame...

We've incorporated informative displays for parents and pupils, ensuring they have insight into the educational journey their children are undertaking. This blend of technology, inspiration, and information is aimed at creating a holistic and enriching experience within our teaching spaces.