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The Hertford franchise project

proposed business plan

We collectively identified areas to improve including, tutor recruitment, tuition fee pricing, shop presentation including an extensive refit. The shop needed to be clean and welcoming. Products needed to be aligned with the customers needs using a number of key musical instrument manufacturer's and distributors.

The DeRosa Music Hertford Transformation

the result

We identified that our customer base are Families wanting to learn to play an instrument, or adults wishing to fulfil a life-long dream.

With this in mind we felt a Boutique style shop was not best placed to serve this customer base.

Having put into place an attractive and fully stocked shop we started to tell people by improving social media presence, website presentation, google business listing as well as google ads marketing.

The results to date have seen a huge increase in pupil numbers as well as and a continued steady growth of Retail sales. 

Since taking on  the DeRosa Music franchise DeRosa Music Hertford has seen record taking results month on month.

Business Owner Stef ” Its wonderful to see life back in the facility. We have a team of fantastic tutors, a cool music shop that's welcoming for all our new customers.”

Send us an email


DeRosa Music 2 Railway Place
SG13 7BB
01992 677992

Monday - Saturday, 10:00 to 17:30
School 10:00 to 21:00
Sunday, Closed

Students take the stage at The Troubadour in LA


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